Practice makes perfect

One thing I learned: less is more.
Overwhelm people with details and questions, and you lose them.
Clarity = conversion.

In my art show booth, I introduce my process briefly: each piece is based on a map, and the intricate details in every silhouette are the map lines, traced by hand. Then I step back. I let people look, process, and feel. When they’re ready, they ask questions, look deeper, and make eye contact. That’s my cue to engage.

It took years to perfect that rhythm, selling in person, in short, high-stakes interactions surrounded by hundreds of other artists.

Now I help small business owners do the same thing. Simplify their message, find the right words, and talk about their work in a way that feels natural.

If your message feels tangled, I can help you clean it up.